BALTIMORE, MD—The state of Maryland has launched a new effort to attract young high-tech professionals and college students to the state.

A new component of the department’s ‘Be Moved’ campaign will promote Maryland as a place where to live, work and thrive, featuring testimonials from young professionals who share their experiences of living in the state.

The new ‘Be Moved’ ads will promote Maryland as a place where to live, work and thrive, featuring testimonials from young professionals who share their experiences of living in the state.

“The talented public servants at the Department of Commerce are leading our work to make Maryland more competitive. They inspire me – and I’m grateful that they’ve raised their hands to serve,” said Governor Moore. “The department’s new campaign to bring young professionals to Maryland speaks to the creativity and intentionality at the heart of our administration. Together, we will continue to make Maryland the best state in the nation to live, work, and thrive.”

The campaign is part of the state’s broader efforts to make Maryland more competitive, with a focus on attracting and retaining highly skilled professionals.  The new ads will run online across a range of markets, including social media, email, targeted online ads, and radio advertising.

It is hoped that the ‘Be Moved’ campaign will inspire young professionals to consider opportunities in Maryland, and help to drive economic growth and job creation in the state.

“One of the most important factors in attracting new businesses to the state, as well as helping existing businesses expand, is the availability of a highly-educated and highly-skilled workforce,” said Maryland Department of Commerce Secretary Kevin Anderson. “With this campaign, we will be able to show our companies, as well as those interested in locating in Maryland, that we are focused on ensuring they have the best and brightest workers to help grow their business.”

The campaign was designed by Planit, a full-service marketing agency, and is being funded by the Maryland Marketing Partnership.

This article was written with the assistance of AI and reviewed by a human editor.

Photo via the Maryland Governor’s Office