WHITE MARSH, MD—Federal Realty on Friday announced the rollout of a contactless pick-up program at all of its shopping properties, which includes The Avenue at White Marsh.

Branded The Pick-Up, the program is being made available to all tenants and customers looking for comfortable ways to return to shopping at their favorite stores.

The program expands on an already popular curbside pick-up program that was rolled out for restaurants at the start of the COVID-19 mandatory closings.

Customers will be able to place orders directly with stores by phone or online, and arrange for same day pick-up, at a time most convenient for them.

“As a local small business, relationships have always been our number one priority.  The Pick-Up will provide a convenient option for our valued customers, many of whom have supported us since the opening of Red Brick Station in 1997,” said Bill Blocher, owner of Red Brick Station & Brew Pub and Ando’s Market, located at The Avenue. “When our customers arrive, they will simply notify us with a quick call or text and our team can run their order out to their car with a completely contactless exchange. Federal is helping us meet a new demand with this program and given us a tool we need to thrive in a challenging environment.”

Federal expects to grow The Pick-Up at other Federal properties in Baltimore County, including White Marsh Plaza and The Shoppes at Nottingham Square.